photo: The Cheesecake Factory

The Cheesecake Factory is celebrating National Cheesecake Day July 30-31, and it’s your chance to indulge in a slice of cheesecake for half price. No coupon required!

The Cheesecake Factory also will debut a new flavor to add to its 30+ cheesecake options — Celebration Cheesecake. Your half-price cheesecake can be any flavor, but the debut flavors are always exciting. This one includes layers of vanilla cake, cheesecake, strawberry, chocolate and vanilla mousse with cream cheese frosting. Bits of colored confetti are sprinkled throughout the cake and icing!

There are five Houston locations: Galleria, Memorial City Mall, The Woodlands Mall, Baybrook Mall (Friendswood), and First Colony Mall (Sugar Land). One half-price slice per person, dine-in only.