New bourbon launching in Houston

New bourbon backed by Andy Roddick launching in Houston – Image credit: Roger Ho

On August 9, Sweetens Cove Spirits will be launching its new bourbon in Houston with a golf-themed film festival at iPic Houston. The day will pack a lot of action for bourbon lovers as they get to taste Andy Roddick & Peyton Manning’s acclaimed Bourbon and enjoy iconic golf movies in air-conditioned comfort.

Sweetens Cove launching new bourbon in Houston

Sweetens Cove Spirits recently made its debut in Texas. The company backed by celebrities including Andy Roddick and Peyton Manning will launch its bourbon brand in Texas on Monday, August 9 at 6 PM CT. The event will also feature a film festival benefitting First Tee – Greater Houston and include golf movies such as Caddyshack, Tin Cup, and Happy Gilmore.

Tickets cost $15 each. Click here to buy tickets. Included in the ticket is access to the screening, branded Sweetens Cove swag, and yes, samples of Sweetens Cove Bourbon! The event takes place at iPic Theatre – River Oaks 4444 Westheimer Rd. Houston, TX 77027.

Image Courtesy – Sweetens Cove

About Sweetens Cove

Sweetens Cove is a Tennessee blended straight bourbon whiskey named after a 9-hole golf course outside Nashville and Chattanooga. Some of the owners of the golf course and bourbon company include Tennis Hall of Famer, Andy Roddick, Former NFL quarterback Peyton Manning, Tiff’s Treats Co-founders, Tiffany Taylor & Leon Chen Kendra Scott CEO, Tom Nolan, Tennessee musician, Drew Holcomb, and others.

The team thought of creating their own bourbon brand after buying Sweetens Cove Golf Club, which has a long-running ritual of first-time visitors taking a celebratory shot of whiskey at the first-tee. The team acquired a stash of hundred barrels of 13-year-old Tennessee straight bourbon and got Kentucky’s first female master distiller Marianne Eaves to blend it. The first release happened in May 2020, and when it made it to the shelves in Tennessee and Georgia, it sold around 13,500 bottles in a few weeks. They’ve preserved the original stock to let bourbon-lovers taste it.

The 2021 batch of the whiskey is distilled and aged in Tennessee but blended in Central Texas. It is a cask strength, 113.7-proof blend of 4, 6, and 16-year Tennessee straight bourbon that sells for $200/bottle.


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